“Aesthetic-Usability Effect” Law.

Improve your - Conversion Rate - Bounce Rate Like and Follow if you would like to see similar content

“functionality” < “aesthetics design”

The first website is more functional but not "pleasant" to the eye.

The second landing page looks more "aesthetic" and as an extension more "Trustworthy"

Where to use "Black" and "White"?

Complete black and white are for only brands that want to transfer "Authority".

Use "Variants" of black and white for more friendly websites.

Thanks for reading,

Sotiris